Inspired: How to Create Tech Products Customers Love by Marty Cagan

Author:Marty Cagan
Language: eng
Format: mobi
Tags: Business
ISBN: 9781119387503
Publisher: Wiley
Published: 2008-01-01T08:00:00+00:00

Do you understand who your users really are?

How are users using your product?

Can users figure out how to use your product? Where do they stumble?

Why do users use your product?

What do users like about your product?

What do users want added to or changed in your product?

Limitations

Notice that while these questions are critically important, they do not directly address the fundamental question for most product people: What product to build? This information certainly is an input to the product creation process, but you’re in trouble if you try to steer your product with market research.

The product discovery process is about answering these questions:

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